It doesn't matter where you are in your business journey, you want to be able to build your authority to be the expert of the topic you talk about in your business. When you are the expert, then more people will come to you and seek out your guidance.
But in order to become the expert, you have to build your authority and prove to the people that are going to come to you that they have a reason to rely on you and take the words that you are saying.
So how exactly can you go about building your authority and becoming that expert?
Well, for most people who start their own business, they have years and years of experience in the area that they have started their business in. These years can be in experience in dealing with this in their own personal life, they could have years of education and professional work experience as well, or they have some first hand knowledge and really want to share what they know with others.
In my experience over the years, people start businesses for all kinds of reasons. But I've also seen that people lack the ability to build their authority because they just don't have the knowledge that they need to continue to go out there and build their authority properly.
Building your authority sometimes means that you have to crack the code of publicity and get your name your out there. But you don't have to be an expert in publicity and public relations to get your name out there.
Other people have already cracked this code for us. My favorite person that has cracked this code is Selena Soo.
Pro Tip: Download Selena Soo's video training - Become the Ultimate Expert and get a list of 200+ media outlets that are looking for you right here.
Did you know that media outlets are always looking for more stories? Using this list of outlets can definitely get you on a headstart to getting your story out there more and building your authority!
One of the most important things that I have learned from Selena over the past few years of working with her is that it doesn't matter where you are in your business journey - brand new and just getting started; been in business for a few years, but don't have much traction; or you've been in business for years and are looking to grow even more.
Having a business is always about growing and building your business. And when you build your authority, you are able to do that even more with your business.
How can you build your authority to make more money in your business?
Point #1: Why do you do what you do?
It doesn't matter how many other businesses like yours there are out there. There is only one you and no one else can fulfill your why. No one else can step into your shoes and do things the way that you do. You are you and that is what makes you your own authority in your business at the end of the day. And all of this is what connects other people - and the media - to you to help you build your authority and grow your business even more.
Point #2: What is your signature sauce?
What is the one method or thing that you do that is specific to what you do? How do you really do things differently in your business? What really makes you stand out and be able to help others with your specific topic?
Point #3: Where do you really want to see your business go?
You may dream of having a 7 figure business in 2-3 years. But until you actually pause for a minute and fully define where you want your business to go, who you want to serve and what you want your business to look like, you are going to have a hard time making it to 7 figures even with all of the hard work that you put in. When you really know where you want your business to go, you can then spend the time doing the tasks that are going to get you to that 7 figures. And I can almost bet you right now that building your authority is going to help you get your business there.
The more you build your authority in your business, the more that your business will be found. And the more that your business is found, the more people that will buy your products and services and help you grow your business and your income.
So what are you going to do first to build your authority so that you can start making more money in your business?
Pro Tip: Download Selena Soo's video training - Cracking the Publicity Code and get a list of 100+ story ideas to pitch to the media that are looking for you right here.
Selena LOVES to share her insider secrets that she has learned over the years to help more people get the publicity and authority they really want. By snagging this video and download, you are getting these insider secrets!
Interested in getting even more help with your publicity and getting your business out there to impact millions, join this exclusive list here and be the first to know when Impacting Millions is open for enrollment.
