You know it happens every year.
The buying frenzy of the holidays.
You probably even participate in it.
I mean, who doesn’t like a good deal? Right?!
But what about using this buying frenzy in your business? How can you capitalize on this buying frenzy and make some good money in your business?
First thing’s first. Should you capitalize on this buying frenzy?
Do you actually have anything to offer?
Your offer does not have to be related to the holiday season.
You may even be able to use this as a way to have your courses and products be bought as gifts for loved ones.
The past few years, people have been wanting to get gifts other than the traditional stuff of more physical items for the holidays. If you have a course or product that can actually help others, this could be a great gift giving opportunity.
For the gift giving opportunity, you could send your list an email that they could possibly give to their loved ones to buy your course or product as their holiday gift.
Maybe you want to offer something for this buying frenzy to have a cash infusion in your business, just make sure you don’t make your business seem cheap or piss off your customers.
While having an offer is a good first step, the next step is that you have to have something that people want to buy right now.
It doesn’t matter how good of a deal it is, is it something they want to buy right now?
Is it something they can fit into their lives right now?
Or are you going to run it live after the holiday season is over?
People have a lot of stuff on their hands during the holiday season. If they buy your product or course right now, but don’t have time to do it, they are going to completely forget they bought it.
How can you capitalize on the buying frenzy?
Have something that they get access to or run live after the holiday season.
The holiday season is a busy time. There is so much going on, lots of traveling and just not a lot of time to focus on their businesses and/or personal lives.
They may want what you have to offer, but if they don’t have time for it, it will usually get forgotten and won’t even serve them.
You could also set up a reengagement email series for all who did buy the product or course for after the holiday season is over.
Create a buzz around getting your products or courses as a gift for the holidays.
Have a way for your courses and products to be purchased as gifts.
Send an email or two or three to your list about your sales and how they can have their loved ones purchase it as a gift for them.
Have something that people really want to buy.
With so much going on during the holiday season, there is a lot less focus.
If you are selling courses on growing your business and other business related information, historically not as many people will buy that stuff because they are usually focused on buying for others.
Can you capitalize on the buying frenzy in your business?
This is a decision you have to make for your business. Do the research. Know what your audience wants. Know if you can offer something that people want now or later.