This question gets thrown around a lot in the online business world.
Some people believe that you should never put your price on your website.
Others believe that it should always be on your site.
And even others say it depends on what you are offering.
The bigger question is what do YOU want. Do you actually want to put your prices on your website? Or do you not want to put them on your site?
Do you really want your potential clients to know what they are walking into before they get on a call with you? Or do you want to deliver that news on the call?
There really are no right or wrongs here. It’s your business, so it’s your choice.
But if you want to put your prices on your site and a coach that you hired really says you shouldn’t put your prices on your site, the decision is yours and yours alone. There are no shoulds or shouldn’ts here. Do what you really want to do.
Pros of Listing Your Prices on Your Site
Weed out the clients who really can’t afford you
There are always going to be those clients who will try to waste your time saying they really want to work with you, but can’t afford you.
But when you have your prices on your site, these people will usually self select themselves and not sign up for a discovery call.
As a business owner, your time is very precious. You have a lot of things to do and really don’t need people that are just going to waste your time when you could be doing much more productive things.
Helps eliminate the people who won’t show up on a discovery call
There are always going to be people who don’t show up on the discovery calls. It’s the nature of the business.
Some people just aren’t serious when they book a discovery call, and then don’t show up at the actual appointment time.
It doesn’t matter if you are a brick and mortar business or an online business, it’s just the way some people are. You can’t change the person, no matter how hard you try.
People know ahead of time if they can afford you
There are a lot of people who base their decisions on whether or not they can actually hire you. So when you list your prices on your website, people will already know if you are within their budget.
This will save time for both you as the business and your potential client. Everyone is busy in their business and saving time is something that everyone is looking to to.
People can plan for how they are going to pay you
At the same time, when you do list your prices on your website, potential clients can plan ahead of time how they are going to pay you.
Are they going to save up as much as they can?
Are they going to get a loan to pay it back?
Are they going to pay with a credit card?
Do they already have the money saved up to work with you?
Listing your prices really can help someone that may want to work with figure out how to pay you before even getting on the phone with you.
Cons of Having Your Prices on Your Website
People will self select based on your prices
You won’t have as many people who may end up wasting your time because people will see your prices listed on your site and know that they can’t afford to work with you.
But this is also a bad thing because people may really want to work with you and know that you can help them make some much needed changes, but they won’t talk to you to see if there is anyway that you can help them out with a payment plan or even some coaching on the discovery call to help them make the money needed to work with you.
What many people don’t always realize is that just being in your energy on the discovery call can help them make some changes that are needed to be able to find a way to work with you.
But they have already self selected based on the prices that you have listed on your website.
You may have prices that vary
There is nothing wrong with having different priced packages based on what your potential client is looking for.
This would be a great reason to not list your prices on your site because it wouldn’t be reflective of what the client is looking for.
This is where you also need to discern what works best for you and your business.
You can list a price that packages start at, or you can say let’s chat and see how we can possibly work together.
There really is no right or wrong answer when it comes to listing your prices on your website.
Should you have your prices on your website?
This is a decision that only you can make. It doesn’t matter what someone else says you should or shouldn’t do. It’s your business, it’s your choice.
Maybe you want to experiment with having your prices on your website and maybe you’ll experiment without them.
Just see how things work for you.
Or you’ll just do what feels right to you with your prices. At the end of the day, it is always up to you about whether or not you list your prices on your website.
