The Most Important Factor to Include in Your Pricing

What is the resource that we have as humans that is considered one of the most scarce resources available? 


Time is limited. 

Time is nonrenewable. 

Time can never be created. 

But that also means that you can relate your price to time. 

How much time will your product or service save me? 

How much time will I not waste by hiring you? 

What else can I do with the time that I will have when I use your solution? 

Everyone always wants more time. 

24 hours in a day isn’t enough. 

There are so many things to do and so little time. 

Use that to your benefit with your products and services. 

Explain to me how much time I am going to get back, how much time I’ll save, and how much time I’ll stop wasting. 

Demonstrate how your products and services can change the amount of time I have. 

Humans value time over anything else. 

Think about it from your own point of view. 

How often do you wish you had more time in your day? 

How often do you wish you could get time back because of a certain situation? 

How often do you wish you could shorten the amount of time it takes to do something, leaving more time for something else? 

How often do you say “I don’t have time”? 

Whether you are using this as an excuse or really just want and need more time, you can use this to your benefit with your products and services. 

Time is a psychological pricing technique. 

Whether you know it or not, a lot of the things you do in your business, you are using psychology. And with your pricing, you should always be using psychology. 

Scroll to the bottom of this post and get my ebook of 7 psychological pricing techniques you can get and start using today!

I’ll say it again, everyone wants to save time and have more time available to them. 

Use that in your marketing. Tell me how much time I’ll be saving or how much time I’ll get back in my schedule from using your products or services. 

Focus on the time aspect over the cost aspect. 

Everyone wants more time. 

Can your exercise program be completed in 10 minutes a day from home, therefore saving me hours of time getting ready, driving to the gym, spending an hour at the gym, driving home from the gym, showering and getting dressed again? 

Can your copywriting service save me hours of staring at a blank screen to write my sales page?


Can your course on how to build a website save me hours of frustration by trying to do it all myself by piecing together tutorials from Youtube? 

Can your course on photography teach me all the techniques that I need to know to take better pictures instead of just trying to take pictures and not liking a single one? 

Use this time as an important piece of your price when you are selling your products and services. 

The most important point you need to cover in your price is time. 

Time is a resource that we can’t get back or get more of. But yet everyone wants more time. 

Use this as your most important factor of your price when you are selling. 

Explain to me how much time I can save; how much time I’ll have for other things; and how much time I’ll be able to spend doing other things. 

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