Is your pricing coming from your head or your gut?

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Yes there is a major difference when you price with your head versus your gut. 


When you use your head, your ego is the deciding factor. 


So basically you are picking a number that your ego thinks will either:

  1. Keep you safe and complacent; or
  2. Will be out in left field because it keeps you stuck.

This means that you won’t get that many buyers who actually want what you have to offer. 


Your ego’s job is to keep you staying put right where you are. 


Your ego does not want you to grow and evolve and change and become a better person and business owner, so you stay inside your comfort zone. 


But when you price with your intuition, you feel more into the number that you are using. 


When a price feels right within your body, you just know it. You get that feeling of goosebumps and such expansive energy. There are so many possibilities abound when you use your intuition on your prices instead. 


Can you still make money in your business when you price with your head? 


Of course you can. 


There are a lot of business owners out there who price with their head and not their intuition. 


But when you price with your head, you are usually communicating energetically in one of the following ways: 

  • You don’t fully believe in the prices that you are charging
  • You don’t like to talk about money and/or have a poor relationship with your money
  • You don’t want your potential clients to think you are pushy or salesy
  • You’re uneasy about selling your packages because you either don’t like how they are structured or you don’t like what is actually included in in them
  • You don’t actually trust yourself to deliver what the package is
  • You don’t know how to get your client to see your value
  • You don’t feel confident when you actually close the sale

This will also usually lead to discounting your services and giving your client more than is included in the package. 


Your potential client may or may not be aware of what is going on, but they have that sense that something is out of alignment and will usually just walk away. 


Business is about more than just making money. It’s about helping other people and the money is a byproduct of it. 


What happens when you price with your intuition? 


Yes you can communicate energetically in the following ways: 

  • You don’t fully believe in the prices that you are charging
  • You don’t like to talk about money and/or have a poor relationship with your money
  • You don’t want your potential clients to think you are pushy or salesy
  • You’re uneasy about selling your packages because you either don’t like how they are structured or you don’t like what is actually included in in them
  • You don’t actually trust yourself to deliver what the package is
  • You don’t know how to get your client to see your value
  • You don’t feel confident when you actually close the sale

But you and your clients are much more connected with the price. 


You have done a lot more of the inner work to make sure your price is in alignment with what you are offering and what your clients are receiving. 


You also feel much more comfortable telling people what you are offering and how much it costs. You give a lot less discounts and trust in your own boundaries as well. 


What do you price with - your head or your intuition? 


So when you set a price for something in your business, what are you using - your head or your intuition? 


What has worked better for you? 

About the Author Clarissa

Clarissa Wilson is a financial strategist and online educator who holds two master’s degrees in Forensic Accounting. Also creative and spiritual, she is an intuitive empath and introvert. Clarissa is the host of The Prosper + Profit Podcast, where money conversations occur on a daily basis -- as she believes that money shouldn’t be a taboo subject. After growing up on a dairy farmand learning to work hard for money, Clarissa awakened to a path that allowed wealth to flow easily to her. Clarissa currently lives in Pennsylvania with her two cats.

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